Friday, 1 March 2013

Magazine Advert Research

What is a magazine advert?
A magazine advertisement usually tends to be where the artist advertises their upcoming album. The imaging usually tends to follow the same or similar colour scheme as the digipak itself.

Once I had researched Digipaks and got some inspiration for that I then began to look into my second ancilory task, this being the magazine advertisement for my digipak. The first thing I did was looked into different examples of the magazine advertisements.


Ellie Goulding- Lights
The first thing that you notice by this music advertisement is the brightness of it, therefore you know instantly the genre of the album. Because of the use of the colour gold you would automatically assume that the genre of the artist would be 'pop', The advertisement and digipak both follow a strict style and theme, which is followed in the digipak itself. The colour scheme and image itself are all matching.


Delilah- From the Roots Up
This is the magazine advertisement and digipak cover for Delilah's 'From the Roots Up' album. This is the actual artist of the song that we have used within our music video. As you can see there is a clear contract between this magazine advertisement compared to Ellie Goulding's, which shows the clear contrast between their music. This is the style of magazine advertisement that I feel myself and my group would choose, I feel this because of the colour scheme that is used. It tends to suit the more Gothic genre that we are looking for, you can see this from the bland colours that are used, such as black, white and grey. I feel that my group and I will most probably use the same colour scheme as this, so that the audience are aware of the style of music that we have chosen.

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