Evaluation

Audience Feedback

For my audience feedback I used all of the social platforms that I had available to me. The main two being twitter and facebook. I have chosen these because this is the main place that people are paying attention to from my age range. I have done this because I want to get a wide range of feedback from different age groups and I thought this would be the best place for me to do so. I have also uploaded my video onto Tumblr, I have done this because on this website I don't know all of the people who follow me so it would be good if I got feedback from them, because they then won't be biased.

Megazine Advertisement

The programme that I have decided to use for my magazine advertisement is Microsoft Publisher. I have used this because you can find templates and possible inspiration for magazine advertisements. For my magazine advertisement I used a black document. I first thing I did was changed the colour of my background, I changed it to a grey colour, I chose this because of the images that I will be using for my magazine advertisement. Because the magazine advertisement is based on the digipak, I decided that I would use the same images that I have used for my digipak for my magazine advertisement.

As you can see, I have used the main image that I used for my digipak, but I have cut it up and merged it into different sections. Through the editing process of my magazine advertisement I have decided that I will be changed the previous colour scheme that I had decided on. I have decided this because in the previous colour scheme the red of my lips is quite a bright, whereas through the editing process I feel that are more of a deep red, so I will be changing this colour scheme. I have also decided to add grey to the colour scheme because of the colour of the back ground that I have decided on.

Once I had done this I began to add the font to my magazine advertisement. I tried to keep the text on my magazine advertisement as minimal as possible and stuck to the colour scheme that I had chosen. The way I produced my magazine advertisement was in a layer technique. I started with the plain black background, then once I had cropped my individual images on PaintShop Pro X4 I then began adding them onto the second layer of my magazine advertisement. 

Once I had inserted my second layer onto my magazine advertisement and then began to try different alterations with the images to see which way would be best fitted for my magazine advertisement.

Once I had decided on which was I prefered my images I then began adding my final layers of my magazine advertisement. I started by inserting the text of the font. I began to think about what I actually want to say on my magazine advertisement. This is where I began to look back to the research that I had done on magazine advertisements and finally decided on, the groups name, the title of my music video song, a quote from a magazine, the date the album would be released and listings of other songs. I then looked on the internet and noticed that some magazine advertisements use a sort of sponsor e.g Amazon or a Blackberry barcode. So I then used these ideas also and incorporated them into my magazine advertisement.

Once I had done this, I then began to think about what font I would be using. I though it best to link both of my ancilory tasks together so that they follow the same theme so I have used the same font as I used within my digipak.

Final Front and back cover of digipak

I inserted the fonts by merely using Paint on my computer.

Front Cover of Digipak

I started my editing process by opening my image to PaintShop Pro X4. I then zoomed in to start the actual editing process itself. The first and main thing that I started with was the editing of the blemishes on my image. This is so that the image looked clear on my digipak.

To edit the blemishes on my image I clicked on the make up tool and selected blemish fixer. I then began the blemish fixing process, trying to make the skin of my image look as perfect as I could.

Because I wanted the eyes to be one of the main things to stand out on my digipak, I then used the eye drop tool to make the blue of my eyes to look more vibrant.

For the next section of my editing process I then used an online application on the website fotoflex.com. Here I began the main editing section of my digipak, I decided to use this website because I wanted to use one of the effect on here that I found interesting. To work this application I simply had to upload my image onto the website and then I was able to use all of the editing tools neccesary.

To get to the editing section of the website, I had to click the effects tab and then I selected the effect called colour splash. With this effect it converted the whole image into black and white and I was then able to select which sections of the images that I wanted to keep at their original colours. 

Once I had done this, it was then time to start the selection process, for this, it offered for you to be able to edit the size of the brushes for the editing process, so that you were able to get every aspect of the colour that you required.

As you can see from the image above the eye section of the image is in colour and the rest of the section is in black and white, whilst at this process I then thought the red lips would look effecting to be in colour, this is because I thought it would go effectively with the colour scheme that I have chosen for my digipak.

As you can see I did the same process with my lip editing but I have to reduce the size of the brush because of the smallness of the area that I am selecting.

Once I had completed the editing process on Fotoflex, I then saved the image to my computer and re-opened it back onto Paintshop Pro X4. I decided that I wanted to edit the brightness of my image, to make it look more effective.

The brightness level that I selected for my image is 25. I wanted to edit the brightness of the image to make it more clear and to make the main attributes i.e the eyes and the lips standing out more to the audience.

The next thing I wanted to do to the editing process of my image was to make it more sharp, I did this by selecting the sharpening tool. I wanted to do this to make the features sharper and stand out more clearly.

Once I had completed this section I then decided that I needed to crop the image, because the height of it were too long for my digipak cover. So for this I selected the crop tool available on Paintshop Pro and cut the image down to a square shape.

This is the final image that I have chosen for my digipak cover. For the back of the digipak I have chosen to use a black and grey vintage background ground with the font in white. I have chosen to do this because of having the image on the front cover of the digipak I thought it would be too much if I had too much on the back of the digipak, I will also use this pattern on the inside disc section of the digipak.

Because I am working separately on my ancillary tasks I have decided to use a different font to the one that I had previously chosen with my group. The font choice that I have looked into using is Baskerville Old, and I will be using it with the caps lock on.

Digipak Ideas

The idea that I think I am going to be using for my digipak is the idea of the close up of the face for the front cover. I also like the idea of the hand against the wall and would like to utilise that into my digipak somewhere.

Programmes that I will be using!

I think the main programme that I will be using for my digipak is Paintshop Pro X4, I will be using this because I like how advanced the software it.

Colour scheme

I have chosen the colours red, black and white because I feel that they go with the theme and tone that my music video puts across to the audience. I also I have also used these because I plan on using them within my actual imaging of my digipak and magazine advertisement.

Ancillary task changes

Final Edit for our Music Video

This is our final edit of our A2 music video. You will notice some changed and additions to the video compared to our previous draft. This is because we felt that the previous video wasn;t as long as we'd have prefered for it to be. We also felt that we needed and pinulamate twist to the video, and needed to show this more e.g via the tying up of the male victims hands. I feel like these additions were very worth while to the video.

Second Edit of Music Video

This is our second edit of our music video. We feel that this edit has gone really well as a group, but we feel there are a few aspects that do need re-filming such as the section where my hands are being tied up, we feel this is necessary because it is jumpy and doesn't flow as well as we had hoped it would. I think this is because when we did the filming process of the section we cut this up in the different shots and moved the rope, we did this so that you wouldn't be able to actually see the hands tying up the person. But because of how jumpy it is, we feel it is best if we re-film it. We have also decided that it would suit the storyline better if we were to tie up Max's hands, as apose to mine.

Camera angles that we have used!

Within our filming we have included a lot of the main camera angles. We have used these for an array of different reasons, for example, to maybe set the scene or mood of the music video. To show an object of significance more clearly or to just show a particular person.

I have taken some screen shots from our actual film footage to show you the different angles that we have used.

For example we have used:
Establishing shots
Extreme close ups
Over the shoulder shots
Group shots
Mid shots

Establishing shot- This is the first shot that we have used within our music video, we have used this because we feel it sets the scene, and tone of the video ahead.

Over the shoulder shot

Extreme Close up

Group Shot

Mid Shot

Name planning!

Today we decided that we would need a band and magazine name. We thought the best way for us to decide different names we would make a spider diagram. Because we felt this would be the easiest way to just brain storm and get everything down.

The band name that we decided on was in cold blood. We thought this would be effective to the kind of genre of music that we make, and the tone of our songs. We are going to use this to our advantage and base our style of artist from this, for example for the photographs for our magazine covers. We think that this band name is a rather gothic and grungy.

We also began to plan our magazine cover names, and again we made a spider diagram for this. The name that we decided on was in depth. We thought this effective because its both short and simple, and felt that it summed up the type of magazine that we would be creating, for example, the name in depth, allows the reader to think that we will be researching deeply into the music artists, and gives the reader a sort of 'behind the scenes' feel to the magazine.

Filming, day eight-

Font Choices For Digipak

As a group we have been looking through different gothic fonts that would look effective for our digipak. Laurie looked in different places for these fonts, she used both microsoft word and the internet to locate them.
Pulse-
The first font that we decided we would consider is the font called Pulse. We think that this font looks really effective because it looks really unique compared to the others that we have been considering, this is because we felt the others are pretty plain and have been used a lot, whereas Pulse is something different that people rarely see on a digipak.

Digipak #1
The second font that we considered is Digipak #1, I feel personally that this font is quite alike to most gothic fonts that you see around. With this font I do like certain aspects of it, for example I like the way that certain letters are used within the font, such as the G, P and A. I like the finishing effect that these letters have.

Digipak #2

I didn't really like this font compared to the others, I don't feel like it would really stand out that way that we would prefer it to. I feel that this is because when we include this on our actual digipak it wont reall stand out from all of the images.

Unfortunate
For Unfortunate, I do like this font. But again I feel it is too plain for my digipak choices. I that this is becase it is a rather bland font, as much as it does suit my gothic format, I don't feel that it stands out as much as I'd appriciate it to.

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The Final Font Choice
So after close consideration I decided that Pulse would be the font choice that I would use for my digipak, I have chosen this one because it took my eye from the outset and I feel that it would stand out the most for my digipak choices.

Magazine Advert Research

What is a magazine advert?
A magazine advertisement usually tends to be where the artist advertises their upcoming album. The imaging usually tends to follow the same or similar colour scheme as the digipak itself.

Once I had researched Digipaks and got some inspiration for that I then began to look into my second ancilory task, this being the magazine advertisement for my digipak. The first thing I did was looked into different examples of the magazine advertisements.



Ellie Goulding- Lights

The first thing that you notice by this music advertisement is the brightness of it, therefore you know instantly the genre of the album. Because of the use of the colour gold you would automatically assume that the genre of the artist would be 'pop', The advertisement and digipak both follow a strict style and theme, which is followed in the digipak itself. The colour scheme and image itself are all matching.

Delilah- From the Roots Up

This is the magazine advertisement and digipak cover for Delilah's 'From the Roots Up' album. This is the actual artist of the song that we have used within our music video. As you can see there is a clear contract between this magazine advertisement compared to Ellie Goulding's, which shows the clear contrast between their music. This is the style of magazine advertisement that I feel myself and my group would choose, I feel this because of the colour scheme that is used. It tends to suit the more Gothic genre that we are looking for, you can see this from the bland colours that are used, such as black, white and grey. I feel that my group and I will most probably use the same colour scheme as this, so that the audience are aware of the style of music that we have chosen.

Digipak Research

To contribute to our music video we need to complete two ancillary tasks to go along side it. The two tasks that we need to do are a magazine cover and a digipak.

What is a digipak?
A digipak is a type of CD packaging that can be made of different materials such as card stock or any other heavy paper/cardboard material. Digipaks tend to have a book like style or can eve have three parts, so one section of the packaging opens out to the right and the other to the left with the CD in the centre. Usually the section of the digipak that holds the CD is traditionally made of plastic which is simply attached to the paper/card background.

This is Delilah's digipak, who is the actual artist for our song. I feel is a good example of e kind Og digipak cover that my group and I could consider. For example I feel that the image that she has chosen is both simple and different. I feel like it would attract e kind of audience that we would be aiming for.

This is Rihanna's digipak, I also feel that this ind of packaging could be used as inspiration for my group because alike to Delilah's digipak it is both simple and different because of the images of Rihanna that are used.

I like both of these because of the colours that are used. I also like them because of the extreme close ups of both of the artists and the poses that they are pulling. I think it suits that kind of music that they make and the kind of audience that they attract.


Once I had looked into some examples of Digipaks, I then decided to take it one step further and began to actually look into some templates for the the digipak itself. Once I had done this I instantly had inspiration for the different aspects that I would include on my digipak.