So the first idea that we had for our music video was to have a couple arguing at an out of control party scene, the idea would be based around the boy breaking the girls heart and she then resorts to alcohol and drugs. We then decided that we would change the idea to a shot at the beginning of a girl putting on her make-up, preparing herself for the party, she would then read her boyfriends phone and see texts from another girl. She then once again resorts to drugs and alcohol at the party. We also decided on various flashbacks, to show the contrast of the stages of their relationships, from the good to the bad parts. For the party scene we will have flashing lights and shaky camera work to show how out of control it is.
Thursday, 28 June 2012
Saturday, 23 June 2012
The big four record labels
Through-out my research into my music video, I thought it would be a good idea to research into different record labels and find out some vital information about them.
Universal Music Group
It is one of the largest music companies and is known as one of the 'Big Three'. It was founded in 1934 as Decca Records. It also owns a music publishing group.They are at the top of the music industry due to the fact that they accounted for 25.5% of the music in 2005.
Sony BMG Music Entertainment
Founded in 3rd March in 2004, it is the second biggest major record label in music sales, and was acounted for 21.5% of the market. It used to be a join company, but is now owned 100% by Sony.
EMI
EMI was founded in 1931, It is known as the third biggest record label, due to the fact that it accounted for 13.4% of the sales in 2005.
The Warner Music Group
Was founded in 1958 by Warner Brothers, it is known as the forth biggest record label due to the fact they accounted for 11.3% of sales in 2005.
Looking through the different record labels, it gave me more inspiration for my music video because I looked more into the artists that they had signed up to their companies which then gave me more music ideas for my A2 media task.
Universal Music Group
It is one of the largest music companies and is known as one of the 'Big Three'. It was founded in 1934 as Decca Records. It also owns a music publishing group.They are at the top of the music industry due to the fact that they accounted for 25.5% of the music in 2005.
Sony BMG Music Entertainment
Founded in 3rd March in 2004, it is the second biggest major record label in music sales, and was acounted for 21.5% of the market. It used to be a join company, but is now owned 100% by Sony.
EMI
EMI was founded in 1931, It is known as the third biggest record label, due to the fact that it accounted for 13.4% of the sales in 2005.
The Warner Music Group
Was founded in 1958 by Warner Brothers, it is known as the forth biggest record label due to the fact they accounted for 11.3% of sales in 2005.
Looking through the different record labels, it gave me more inspiration for my music video because I looked more into the artists that they had signed up to their companies which then gave me more music ideas for my A2 media task.
Thursday, 21 June 2012
History of Music Videos
What is a music video?
A music video is a short film r video that accompanies a complete piece of music, most commonly a song. They are mostly used a marketing device, intending on selling and promoting music artists creative materials.
Music Video Timeline
1895- The oldest known film with music was made, it was made with a kinetaphone. This is a device that was developed by Thomas Edison's lab, which showed moving pictures with a phonograph. Within the film, William Dickson, the inventor, plays music from a popular operetta with two men dancing beside him. The sound track was produced seperately by a Wax Cylinder.

The Kinetaphone

The Wax Cylinder
1940- The next piece was created by Disney in 1940. This was in a film called Fantasia which is based around classical music. The first official music video hit the clubs in the USA in 1941, it was played on a Panoram Soudie, which is a jukebox that plays short video clips over layed with music.

1956- Hollywood discovered the invention and genre of music orentated videos. This was the typical era of where Elvis Presley began, this was the 'Rock 'N' Roll' era. Some of the videos in this era were either performance based, or short films.
1962- British Television invented a new form of music television, such as shows like Top of the Pops and Ready, Steady, Go.
1970- The record industry starts to discover these TV shows, and begin to use music videos for promotional videos.
August 1st 1981, is when MTV was officially first launched
1984- Michael Jackson introduces a short film to the music industry, This video being Thriller.
1996- M2 music channel is introduced as a 24 hour music channel.
2002- MTV Hits is launched as MTV2 is playing few music videos
A music video is a short film r video that accompanies a complete piece of music, most commonly a song. They are mostly used a marketing device, intending on selling and promoting music artists creative materials.
Music Video Timeline
1895- The oldest known film with music was made, it was made with a kinetaphone. This is a device that was developed by Thomas Edison's lab, which showed moving pictures with a phonograph. Within the film, William Dickson, the inventor, plays music from a popular operetta with two men dancing beside him. The sound track was produced seperately by a Wax Cylinder.
The Kinetaphone

The Wax Cylinder
1940- The next piece was created by Disney in 1940. This was in a film called Fantasia which is based around classical music. The first official music video hit the clubs in the USA in 1941, it was played on a Panoram Soudie, which is a jukebox that plays short video clips over layed with music.

1956- Hollywood discovered the invention and genre of music orentated videos. This was the typical era of where Elvis Presley began, this was the 'Rock 'N' Roll' era. Some of the videos in this era were either performance based, or short films.
1962- British Television invented a new form of music television, such as shows like Top of the Pops and Ready, Steady, Go.
1970- The record industry starts to discover these TV shows, and begin to use music videos for promotional videos.
August 1st 1981, is when MTV was officially first launched
1984- Michael Jackson introduces a short film to the music industry, This video being Thriller.
2002- MTV Hits is launched as MTV2 is playing few music videos
Monday, 18 June 2012
Assignment Brief
For my assignment i will be working in a group of three with Francesca Harris and Laurie Amos. For this assignment, we will include a promotion package which will include a music promo video with two of the following options:
- A website homepage for the band
- A digipak for the albums release
- A magazine advertisement for the digipak
My group and I have decided on the bottom two options
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